Univision Set to Finish February Sweep as #4 Network, Ahead of NBC, among Adults 18-34

– March 2, 2011Posted in: Television

Adults 18-49 Broadcast Prime Audience. Season-To-Date (2010/2011 vs. 2009/2010) % Changes.

MIAMI–(BUSINESS WIRE)–The Univision Network today announced that it is set to finish the February sweep period as the #4 network in broadcast primetime among all Adults 18-34 (989,000) and Persons 12-34 (1.2 million), ahead of NBC. Additionally, the network maintained its fifth-ranked position among Adults 18-49 (1.8 million) and Total Viewers 2+ (3.5 million) as one of the top overall television networks, regardless of language.

“We are thrilled that Univision continues to deliver season-to-date growth while solidifying its position as a top five network in the U.S., competing head to head with ABC, CBS, FOX and NBC”

“We are thrilled that Univision continues to deliver season-to-date growth while solidifying its position as a top five network in the U.S., competing head to head with ABC, CBS, FOX and NBC,” said Cesar Conde, president, Univision Networks.

Univision continued to show strength up against its broadcast competitors, out-performing at least one or more of the English-language networks (ABC, CBS, NBC or FOX) on 22 out of 25 nights or 88% of the time during the February 2011 sweep among Adults 18-34, and 76% of the time (19 out of 25 nights) among Adults 18-49, up 58% from the February 2010 sweep. Additionally:

  • Univision’s primetime ratings were higher than NBC’s on 76% of all nights during the sweep, among Adults 18-34, and on half of the nights among Adults 18-49.
  • Univision was the #1 network on Friday nights among Adults 18-34.
  • Season to date, compared to 2009-2010, Univision is the only top five network delivering growth. Currently Univision is up by 6 percent, with ABC down 7 percent, CBS by 9 percent, NBC by 16 percent and FOX by 7 percent among Adults 18-49 in primetime.

National Program Highlights

  • Univision’s 8pm novela, “Eva Luna” delivered more viewers than many regularly-scheduled primetime programs, including:

Among Adults 18-34 (1.4 million)

  • ABC’s “Better With You,” “Brothers & Sisters,” “Castle,” “Detroit 1-8-7,” “The Middle,” “No Ordinary Family,” “Off The Map,” “Private Practice,” “Supernanny” and “V”
  • CBS’ “$#*! My Dad Says,” “Amazing Race 18,” “Blue Bloods,” “Criminal Minds,” “Criminal Minds: Suspect Behavior,” “CSI,” “CSI: Miami,” “CSI: NY,” “The Defenders,” “The Good Wife,” “Hawaii Five-0,” “Mad Love,” “The Mentalist,” “Rules of Engagement,” “Survivor: Redemption Island” and “Undercover Boss”
  • NBC’s “Biggest Loser 11,” “Cape,” “Chuck,” “Harry’s Law,” “Law and Order: SVU,” “Outsourced,” “Parenthood” and “Perfect Couples”
  • FOX’s “Chicago Code,” “Fringe,” “Human Target,” “Kitchen Nightmares” and “Traffic Light”

Among Adults 18-49 (2.5 million)

  • ABC’s “Better With You,” “Brothers & Sisters,” “Detroit 1-8-7,” “No Ordinary Family,” “Off The Map,” “Supernanny” and “V”
  • CBS’ “Blue Bloods,” “CSI: NY” and “The Defenders”
  • NBC’s “Community,” “Cape,” “Chuck,” “Harry’s Law,” “Outsourced” and “Perfect Couples”
  • FOX’s “Fringe,” “Kitchen Nightmares” and “Traffic Light”
  • Univision’s 9pm novela, “Triunfo del Amor” (Triumph of Love), on average, out-delivered the following regularly-scheduled prime time programs:

Among Adults 18-34 (1.2 million)

  • ABC’s “Better With You,” “Brothers & Sisters,” “Castle,” “Detroit 1-8-7,” “The Middle,” “No Ordinary Family,” “Off The Map,” “Private Practice,” “Supernanny” and “V”
  • CBS’ “$#*! My Dad Says,” “Amazing Race 18,” “Blue Bloods,” “CSI,” “CSI: Miami,” “CSI: NY,” “The Defenders,” “The Good Wife,” “Hawaii Five-0,” “The Mentalist,” “Survivor: Redemption Island” and “Undercover Boss”
  • NBC’s “Cape,” “Chuck,” “Harry’s Law,” “Outsourced,” “Parenthood” and “Perfect Couples”
  • FOX’s “Chicago Code,” “Fringe” “Human Target,” “Kitchen Nightmares” and “Traffic Light”

Among Adults 18-49 (2.3 million)

  • ABC’s “Detroit 1-8-7,” “No Ordinary Family,” “Off The Map” and “Supernanny”
  • CBS’ “60 Minutes” and “The Defenders
  • NBC’s “Cape,” “Chuck,” “Harry’s Law,” “Outsourced” and “Perfect Couples”
  • FOX’s “Fringe,” “Kitchen Nightmares” and “Traffic Light”
  • Univision’s 10pm weekly news magazine show “Aqui y Ahora” (Here and Now):
  • Delivered more Adult 18-34 viewers (883,000) than similar news documentary programs including ABC’s “20/20-Fri” (645,000), CBS’ “60 Minutes” (673,000), “48 Hours Mystery” (358,000) and NBC’s “Dateline-Fri” (666,000), “Dateline Sun” (397,000);
  • Attracted a significantly younger audience (40 years old) than ABC’s “20/20-Fri” (53 years old), CBS’ “60 Minutes” (63 years old), “48 Hours Mystery” (59 years old) and NBC’s “Dateline-Fri” (57 years old), “Dateline Sun” (58 years old); and
  • Showed strong audience gains over its February 2010 Sweep performance among all key demographics, including Total Viewers 2+ (+7% to 3.2 million), Adults 18-49 (+10% to1.7 million), Adults 18-34 (+20% to 883,000), Men 18-49 (+15% to 703,000), Women 18-49 (+7% to 958,000), Men 18-34 (+28% to 375,000), Women 18-34 (+15% to 508,000) and Persons 12-34 (+20% to 1.0 million).
  • Univision’s “Sabado Gigante” (Giant Saturday) drew a bigger audience on Saturday night in the February 2011 Sweep among Adults 18-34 (+9% to 626,000), Adults 18-49 (+3% to 1.1 million), Men 18-34 (+25% to 299,0000), Men 18-49 (+15% to 523,000) and Persons 12-34 (+6% to 734,000) compared to the February 2010 sweep.
  • Univision grew its audience in the Sunday 10pm hour with its entertainment magazine program, “Sal y Pimienta” (Salt & Pepper) among Total Viewers 2+ (+12% to 2.0 million), Adults 18-49 (+4% to 959,000), Women 18-49 (+45% to 593,000) and Women 18-34 (+30% to 284,000).

Source: The Nielsen Company, NPM February 2011 Sweep-to-date (02/03/2011-02/27/2011) and February 2010 Sweep (02/04/2010-03/03/2010), Broadcast Prime defined as Mon-Sat 8pm-11pm, Sun 7pm-11pm Live+SD. Season-to-date comparisons based on 2010/2011 (09/20/2010-02/27/2011) vs. 2009/2010 (09/21/2009-02/28/2010), Most Current.

Univision Network Landscape color .jpg

Univision Network Landscape color .jpg

Local Market Highlights

Primetime

  • During the February 2011 sweep period, KMEX Univision 34 in Los Angeles was the most-watched station in the country, regardless of language, in primetime among Adults 18-34 and Persons 12-34.
  • Additionally, Univision Local Media’s owned and operated TV stations were #1 in primetime among Total Viewers 2+ in Miami and Houston; among Adults 18-49 in Los Angeles and Houston; among Adults 18-34 in Los Angeles; and among Persons 12-34 in Los Angeles, Miami (tie) and Houston.

Local News

  • During the February 2011 sweep period, KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York led all other stations in the country by securing the #1 and #2 Early Evening Local Newscasts among Adults 18-34, as well as the #1 and #2 Late Local Newscasts among Adults 18-49, regardless of language.
    • WXTV also led all other stations in the country as the #1 Early Evening Local Newscast among Adults 18-49, regardless of language.
    • KMEX also led all other stations in the country as the #1 Late Local Newscast among Adults 18-34, regardless of language.
  • Univision stations delivered the #1 Early Evening Local News at 6pm (5pm Central), regardless of language, in the following markets:
    • Among Adults 18-49 in Los Angeles, New York, Miami (tie), Houston, Phoenix and San Francisco.
    • Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Phoenix, San Francisco and Sacramento.
    • Among Adults 25-54 in Los Angeles (tie), Miami, Houston, Phoenix and San Francisco (tie).
  • Univision stations delivered the #1 Late Local News, regardless of language, in the following markets:
    • Among Adults 18-49 in Los Angeles, New York, Houston and Dallas.
    • Among Adults 18-34 in Los Angeles, New York, Houston and Phoenix.
    • Among Adults 25-54 in Los Angeles, Houston and Dallas.

Source: The Nielsen Company, NSI Ratings (2/3/11-2/28/11), Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT (Mon-Sat 7P-10P/Sun 6P-10P CT) and FOX/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT(Mon-Sat 7P-9P/Sun 6P-9P CT). Primetime rankings exclude the 2011 Super Bowl and Post Super Bowl network programming on FOX stations on 2/6/11. Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT. Late Local News is defined as newscasts with 10/11pm ET/PT start time; 9/10pm CT (includes regular newscasts only). Live+SD

About Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

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