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Accelerating Tablet Adoption Dramatically Shifts TV Viewing Habits

Mon, 21 Nov 2011 16:59:00 +0000

LONDON–(BUSINESS WIRE)–The trend of viewing “live” and on demand programming on devices such as smartphones and tablets is accelerating – with 76% of 18-44 year olds indicating that they are watching...

Comcast’s Tunerfish adds social media check-ins to your TV watching

Richard Lawler — Tue, 25 May 2010 01:12:00 +0000

Comcast's Plaxo acquisition has borne fruit beyond its social media address book roots with Tunerfish, aimed at pulling social networking features and TV into one website. Currently in closed alpha, it lets TV watchers note what they're watching and share with others, Foursquare style. No word on what being "mayor" of Chuck gets you (if it's not a discount at Subway we'll be disappointed) but the idea is to be able to keep an eye on what's trending amongst the larger pool of viewers or just your friends (who, presumably, have similar tastes. Of course there's Facebook and Twitter integration, and an iPhone app will be available when the beta launches in the next few weeks. Notably absent at this time is any Comcast branding, so it should be wide open no matter where you get your TV broadcasts from, but given the company's interests in bringing together internet and TV we wouldn't be surprised to see some Xfinity labeling work its way in sooner or later. Check out an epic 35-minute video interview with Robert Scoble (embedded after the break, demo starts about 10 minutes in) for more info, or just go ahead and sign up for the latest updates on the official site. It's like we always say -- if your followers & friends didn't want to know what you were doing every second of every day, then why did they add you in the first place?

Continue reading Comcast's Tunerfish adds social media check-ins to your TV watching

Comcast's Tunerfish adds social media check-ins to your TV watching originally appeared on Engadget HD on Mon, 24 May 2010 20:12:00 EST. Please see our terms for use of feeds.

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Study finds commercial-skipping DVRs don’t affect purchases, ‘TiVo effect’ may not exist

Sean Hollister — Fri, 07 May 2010 02:19:00 +0000

Two years back, consumer research told us the vast majority of DVR users skipped commercials; now, statisticians at Duke University say that's not the case. More importantly, even those who do hit that oh-so-tempting skip button aren't necessarily spending less on advertised products as a result. Pulling data from over 1,200 TiVo boxes over the course of three years, Professor Carl Mela and colleagues found that a staggering 95 percent of television was watched live instead of recorded, giving viewers no opportunity to skip, and even when there was an opportunity, users took it only 6.5 percent of the time.

Moreover, every attempt the researchers made to find a "TiVo effect" failed -- comparing those who had DVRs with those who didn't, they found no significant difference in the amount TV watchers spent on nine different goods (including cleaning and grooming products) advertised. This could be for a variety of reasons -- perhaps advertising doesn't work, period, or perhaps those without DVRs "skipped" commercials simply by walking out of the room -- but no matter the reason, it seems these days television advertisers don't have quite so much to fear.

Continue reading Study finds commercial-skipping DVRs don't affect purchases, 'TiVo effect' may not exist

Study finds commercial-skipping DVRs don't affect purchases, 'TiVo effect' may not exist originally appeared on Engadget on Thu, 06 May 2010 21:19:00 EST. Please see our terms for use of feeds.

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It’s official: DTV “hard date” moved to June 12

Richard Lawler — Wed, 04 Feb 2009 21:41:00 +0000

Filed under: Regulatory, OTA

After much wrangling, the DTV Delay Act has worked its way through the House of Representatives and will certainly be signed by President Obama, changing the cutoff date for analog broadcasts from February 17 to June 12. Don't expect this to bring a sudden end to digital TV confusion, since stations can switch prior to that date, and according to the FCC up to 61% will be able to. Since simply powering analog equipment costs thousands of dollars a month, OTA TV watchers will want to check their local broadcaster's plans as more than a few will be going ahead with the original date for better or worse. Got an unused, expired coupon? No need to head to Retrevo just yet, since you'll now be able to reapply to the again-funded coupon program. Of course, the FCC still has to figure out how to implement the new law, with only a few days to prepare, tomorrow's open meeting on the subject should be very interesting.

It's official: DTV "hard date" moved to June 12 originally appeared on Engadget HD on Wed, 04 Feb 2009 16:41:00 EST. Please see our terms for use of feeds.

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