Marketing Archive

  • NAD to Time Warner Cable and Cox: stop lying about your so-called ‘fiber’ networks

    NAD to Time Warner Cable and Cox: stop lying about your so-called ‘fiber’ networks

    Ouch. For the past few months, both Time Warner Cable and Cox had been airing advertisements that slipped the word "fiber" in there in some form or fashion, and while that's partially true, it's completely bogus according to the National Advertising Division of the Council of Better Business Bureaus. The watchdog group is now asking both of these cable carriers to drop claims that they each run fiber-optic networks, noting that the accusations could indeed fool consumers into believing that hybrid-fiber networks are the same as a full-fiber one, like -- you know -- Verizon's FiOS footprint. Among the claims being disputed is this gem from TWC -- "Road Runner Turbo is zooming across the advanced fiber network." -- and Cox calling its service the "New Face of Fiber." Needless to say, both TWC and Cox were peeved, and while the former is exercising its right to appeal, Cox is cowering and taking the advice to heart. As you'd expect, Verizon was utterly elated to hear the news, with spokesman Jim Smith stating that the ruling is "great news for consumers, who've been misled for too long by Cox and Time Warner [Cable]'s false and deliberately misleading ads." Ah, nothing like a little drama between a trifecta of carriers who should probably focus their attention on things like Hulu, market slippage and creeping irrelevancy.

    [Image courtesy of Lafayette Pro Fiber]

    NAD to Time Warner Cable and Cox: stop lying about your so-called 'fiber' networks originally appeared on Engadget HD on Tue, 18 May 2010 17:02:00 EST. Please see our terms for use of feeds.

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  • Blockbuster OnDemand coming to TiVo

    Blockbuster OnDemand coming to TiVo

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    Looks like TiVo's gone all Switzerland on us by announcing plans to add support for Blockbuster OnDemand to its Series3, TiVo HD and TiVo HD XL boxes -- plus the older Series2 hardware that Netflix missed. Due in the second half of 2009, the marketing deal will put TiVo's on the shelves of local rental outlets and put Blockbuster's service in front of many new users. So far its $4 per movie SD fare has failed to impress, we'll see if it can keep up with the competition when they're on the same box, while TiVo's managed to carve out a position squarely in the middle of the digital download revolution, with Blockbuster, Netflix, CinemaNow and more already available, it could be the big winner in this streaming battle, full press release is after the break.

    Continue reading Blockbuster OnDemand coming to TiVo

    Blockbuster OnDemand coming to TiVo originally appeared on Engadget HD on Wed, 25 Mar 2009 00:01:00 EST. Please see our terms for use of feeds.

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