LONDON–(BUSINESS WIRE)–Ludorum plc, a developer of global preschool children’s IP, announced today that it has licensed the third season of Chuggington™, its popular train-based preschool television series, to Disney Channel for its Disney Junior programming block and the new Disney Junior basic cable and satellite channel launching in the U.S. in 2012. As part of the agreement, Ludorum licensed 13 new half-hour episodes to the channel, which has acquired all U.S. television rights to the property. Disney Channel is currently available on basic cable in over 99 million U.S. homes.
Chuggington first aired in the U.S. on Disney Channel in January 2010 and will air daily this fall in a new time slot on Disney Junior: weekdays at 7:30 a.m., ET/PT and weekends at 6:00 a.m., ET/PT. The fall schedule began Tuesday September 6, 2011.
Licensed to more than 175 territories worldwide and translated into more than 27 languages, Chuggington continues to race forward as a global sensation with highly successful ratings in several key international markets, including the UK (BBC – CBeebies), Germany (Super-RTL), France (TF1), Australia (ABC) and Canada (Treehouse). Ludorum’s consumer products portfolio continues to grow and to date includes more than 140 licensing agreements that have been concluded worldwide.
About Ludorum plc
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Ludorum is a global IP company dedicated to developing, acquiring and marketing quality entertainment properties for television, interactive and new media. Ludorum is the creator of Chuggington, a CGI-animated television series for preschoolers that has launched in over 175 countries around the globe including the U.S. Ludorum was formed in 2006 and has offices in London and New York. For more information about Ludorum please visit: www.ludorum.com
About Chuggington™
Chuggington is a CGI-animated series as well as a fully-immersive interactive website. The series follows the adventures of Wilson, Brewster and Koko, trainee engines, each with their own unique personality and learning style. The series is set in a world much like our own with cities, villages and diverse cultures and geography. Entertainment and enjoyment are at the heart of Chuggington, but embedded within each story are important educational and developmental messages centered on learning and social-emotional development. Chuggington is directed by Sarah Ball, who won a BAFTA award for her work as a director and writer of Bob the Builder™. The property was conceived to seamlessly integrate television, books and interactive. Further information is available at www.chuggington.com.
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