BEVERLY HILLS, Calif.–(BUSINESS WIRE)–Myspace gets re-imagined through ‘Hijacks’, a new original program premiering today with superstar act The Black Eyed Peas and funny man Jack Black. ‘Hijacks’ is the first of many unique entertainment focused initiatives launching in the coming months that offer fans around the world access to exclusive content and creative programming curated by the celebrities, musicians, television and film personalities who they love most. Visit www.myspace.com/hijacks to access all of the fun!
“We’re psyched to be the first group to take over the new Myspace”
The excitement begins with celebrities taking control of the social entertainment site for three full days. During this time, fans will discover how some of their favorite stars are put in charge to curate the multiple entertainment areas of the network by leveraging the vast product offering, such as Myspace topic pages and profiles. Stars will debut exclusive content and provide once-in-a-lifetime opportunities for the site’s Gen Y audience worldwide. The ‘Hijacks’ program offers fans the ability to connect with their favorite celebrities around popular entertainment topics and trends through online and offline activations.
“With this innovative new program we’re leveraging celebrities to highlight core principles of what’s important on our site and the myriad of products the new Myspace has to offer,” said Sam Wick, SVP of Myspace. “The talent have full reign of the Myspace experience and are able to inspire our network of millions of fans by giving users a highly personalized experience created through their interests and self-expression.”
Six-time Grammy award-winning, multi-platinum recording artists The Black Eyed Peas bring their creative talents to the site to kick-off the program. Starting today, Fergie, will.i.am, Taboo and apl.de.ap will reveal how they envision Myspace, transforming the site into the similar augmented reality that inspired their latest album, The Beginning. The band will create that same beginning for Myspace, flipping key areas of the site into an 8-bit version, which is the style of retro video game.
“We’re psyched to be the first group to take over the new Myspace,” comments will.i.am. “As artists we’re always looking for new ways to reach our fans all over the world and this hijack is allowing us to use our imagination, bringing our creative vision from our new album to the world of Myspace.”
The Black Eyed Peas ‘Hijack’ includes:
- Contest allowing one major fan to win the chance to be a part of an upcoming music video for The Black Eyed Peas
- Exclusive 8-bit video game
- Augmented reality app where fans can play with 8-bit images and capture photos to share across their various networks
- Customized 8-bit profile themes designed by the band
- Limited edition badge being awarded only during the band’s takeover
- Featured playlist of songs chosen by the band
- Music videos spotlighting The Black Eyed Peas’ favorite musicians
- Fergie’s fashion picks
- Apl.de.ap’s movie picks
- The Black Eyed Peas become the first friend for all new users who sign up within their takeover period
- Myspace logo customized for the band
Actor, musician, and cult idol ascendant, Jack Black will ‘Hijack’ Myspace with his own clever antics beginning on December 15. In the theme of his upcoming film Gulliver’s Travels hitting theaters December 22, the actor’s takeover will focus on all things giant.
Jack’s programming of the site will include:
- Giant versions of Jack will be projected in major cities across the country, keep an eye out!
- Exclusive videos of Jack guiding fans throughout his hijack of the site
- Song feature of “Little Drummer Boy,” in which Jack teams up with his Gulliver’s Travels co-star Jason Segel to create their wonderful take on the holiday classic. And in the spirit of the holidays, the duo is offering all their proceeds from the sale of the track to Blue Star Families.
- Campaign to have fans make their profile photos giant versions of themselves
- Customized profile theme designed by Jack
- Limited edition badge being awarded only during Jack’s takeover
- Featured Playlist of songs that are ”giant”
- Videos, photos and articles themed to “giant” things
- Jack will become the first friend for all new users who sign up within their takeover period
- Myspace logo customized for Jack
Additional talent will contribute their vision for Myspace “Hijacks” in the months to come. Fans will gain access to their favorite stars in brand new ways, discover their interests and passions, experience new products, as well as get exclusive content. Stay tuned to see what some of the most well-known celebrities will do to Myspace!
About Myspace
Myspace, Inc. is a leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, celebrities, TV, movies and games that they love. These entertainment experiences are available through multiple platforms, including online, mobile devices and offline events. Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is a division of News Corporation. (NASDAQ: NWS) (NASDAQ: NWSA) (ASX: NWS) (ASX: NWSLV)
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