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Comporium’s “Cable Show” Exhibit #1323 Features Home Management and Security System
18 May 2012 8:33 PM | No CommentsBOSTON–(BUSINESS WIRE)–Comporium today announced that it will feature its award-winning Central Station Monitoring Service for the interactive security and home management system powered by...
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Pocoyo “Gets Caught Reading” with Actor Stephen Fry in Association of American Publishers National Campaign
17 May 2012 1:47 PM | No CommentsMADRID–(BUSINESS WIRE)–Pocoyo, the little boy in blue who has captured the hearts of children and their parents the world over, and actor/writer/presenter Stephen Fry, who narrates the animated Pocoyo television series,...
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Comcast Brings Family and Friends Closer Together with the Launch of Skype on Xfinity
16 May 2012 5:00 PM | No CommentsPHILADELPHIA–(BUSINESS WIRE)–Comcast today announced that Skype™ on Xfinity®, a new widescreen HD video calling experience, is now available in Boston and Seattle as the company begins its nationwide rollout of the...
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Taiki Has Made Preservative Free Mascara Formulas Possible
10 May 2012 3:11 PM | No CommentsMONTVALE, N.J.–(BUSINESS WIRE)–Taiki Group, a premier, global leader of skincare and make-up beauty tools, products and packages has developed the first antimicrobial mascara, with EcoG+, an antimicrobial resin that allows ...
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WatchESPN Now Available to Comcast Xfinity TV Customers Through WatchESPN App and Soon on XfinityTV.com
08 May 2012 1:30 PM | No CommentsPHILADELPHIA & NEW YORK–(BUSINESS WIRE)–Comcast and The Walt Disney Company today announced that Xfinity TV customers can now access ESPN live streaming content via the award-winning WatchESPN app, WatchESPN.com ...
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statistics Archive
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Study finds commercial-skipping DVRs don’t affect purchases, ‘TiVo effect’ may not exist
Posted on May 6, 2010 | No CommentsTwo years back, consumer research told us the vast majority of DVR users skipped commercials; now, statisticians at Duke University say that's not the case. More importantly, even those who do hit that oh-so-tempting skip button aren't necessarily spending less on advertised products as a result. Pulling data from over 1,200 TiVo boxes over the course of three years, Professor Carl Mela and colleagues found that a staggering 95 percent of television was watched live instead of recorded, giving viewers no opportunity to skip, and even when there was an opportunity, users took it only 6.5 percent of the time.
Moreover, every attempt the researchers made to find a "TiVo effect" failed -- comparing those who had DVRs with those who didn't, they found no significant difference in the amount TV watchers spent on nine different goods (including cleaning and grooming products) advertised. This could be for a variety of reasons -- perhaps advertising doesn't work, period, or perhaps those without DVRs "skipped" commercials simply by walking out of the room -- but no matter the reason, it seems these days television advertisers don't have quite so much to fear.Study finds commercial-skipping DVRs don't affect purchases, 'TiVo effect' may not exist originally appeared on Engadget on Thu, 06 May 2010 21:19:00 EST. Please see our terms for use of feeds.
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